1. What type of file format to upload?
We prefer a .PDF file as they are lossless to reduce file size without losing image quality. This also speeds the proofing process. Colors must be CMYK.
2. What resolution should my file be?
For better quality your images should be 300 DPI. (DPI - Dots Per Inch) Web images are typically at 72 DPI and there is a substantial drop in the image quality with less dots.
300 DPI printing CMYK
72 DPI printing CMYK
3. How should I set up my bleed area?
When a printed piece is cut to the final size, the bleed is trimmed off providing a continuous image to the edge of the sheet. Bleed should extend .125 further than the final size. Please keep all text and anything you do not want cut at least .125" away from the cut line.
4. Are crop marks needed?
Crop marks verify where the final trim is on the printed piece so we can cut the printed piece correctly.
5. What is a safe zone?
Keeping all elements (text, images, logos, etc.) at least 0.125" inside the final size.
5. What color should my files be?
Always start in CMYK (C=Cyan M=Magenta Y=Yellow K=Black). Most desktop scanners, digital cameras, and video capture systems save files as RGB
(Red, Green & Blue). RGB are primary colors and in printing we use "Full Color" CMYK. RGB images need converted to CMYK. The conversion of RGB files to CMYK can be done in Photoshop or a free alternative like GIMP “GNU image manipulation program”. The conversion from RGB to CMYK will be as close as possible to the appearance of the original, however, images converted from RGB to CMYK cannot be exact as it may cause a color shift.
Nashville Skyline split into CMYK
Nashville Skyline split into RGB
Nashville Skyline converted from RGB to CMYK
Nashville Skyline in RGB
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